For far too long the Veterinary industry has been skeptical to embrace marketing, holding onto misconceptions and negative connotations… but over the past decade+, a digital revolution has taken place forever changing how consumers behave in ways that veterinarians cannot afford to ignore. Over 90% of your future clients will get their first impression of your practice from online sources including your website, business listings, reviews, social networks, articles and advertising. Marketing is meant to be an extension of the mission, values and culture of your practice. The rise of these new channels has introduced a myriad of incredible opportunities to connect with and deliver your message to local pet owners. This GeniusVets Academy offers a series of courses that will get you up to speed, giving you a clear understanding of what these channels are, how they work, and the strategies you must embrace to drive results. Complete these courses to ensure that you are able to begin using these strategies to deliver value and solidify client relationships long before and after their visit to your exam room.