Digital Marketer Certification Program
Digital Marketer (DM) runs DM Labs with over 140,000 students. They wanted to develop a certification program and create a new business unit; DMHQ.
We were engaged by DM to consult, design, build and host their new certification program. The results have been amazing. The students of DM rave about the certification training and our platform. After completing the certification program, the students are getting real world results.
Highlights: Successful deployment of digital badges, built a custom website design, two-tiered pricing program which evolved into a packaged offering, built, tested and successfully launched two certification programs within eight days, dashboard reporting, and DM got a 300% increase in graduation rates compared to industry average – while their students generated over 250,000 free impressions on Facebook and LinkedIn. Plus a lot more.